Masking up this Halloween? 40% of Americans report they use mints to freshen their breath under their COVID-19 masks, according to a new survey from the National Confectioners Association. 38% reported that they enjoy gum under their masks, while 22% reported they prefer hard candy.
Halloween Is Happening!
While this Halloween might mean trick-or-treating, more candy bowl moments at home with family and close friends, or just more time celebrating the season throughout the month of October, one thing is for sure – Halloween is happening. 74% of millennial moms and young parents say that Halloween is more important than ever this year. We designed Halloween Central in concert with the country’s leading public health experts and nutrition professionals to help take the guesswork out of Halloween 2020, and empower consumers to enjoy a socially distant but not socially awkward Halloween season.
“…if I had to design an activity for children that might be safe during a pandemic, I’m not sure that I could do a better job than trick-or-treating. It’s outside. It can be socially distanced. The food is individually wrapped (before anyone partakes, parents can wipe the candies down while kids wash their hands). It’s the one night a year when kids will not argue at all about wearing masks.”
New data from the National Confectioners Association reveals that Gen X is the most likely to enjoy eating candy corn, with 58% reporting that they enjoy the iconic Halloween treat. Boomers trail shortly behind with 56% enjoying candy corn, according to the survey which was conducted by Morning Consult on behalf of NCA.
The Power of SWEET
Manufacturers of chocolate, candy, gum and mints directly employ nearly 54,000 people across the United States with more than 600,000 jobs supported in related industries, including agriculture, retail, transportation and more. Altogether, the confectionery industry contributes over $44 billion to the U.S. economy each year and has at least one manufacturing facility in each of the fifty U.S. states.
Always A TREAT
America’s leading chocolate and candy companies have committed to providing consumers with information, options, and support as they enjoy their favorite treats, pledging half of their individually wrapped products will be available in sizes that contain 200 calories or less per pack and 90 percent will feature calorie information on the front of the pack by 2022.
Fun and UNIQUE
Chocolate, candy, gum and mints hold a special place in our lives. From holidays and celebrations to everyday moments of joy, confectionery can play a role in a happy, balanced lifestyle. America’s candy makers are proud to be part of those family traditions. Yes, we makes delicious treats, but we’re also helping to make memories.
Meet our MEMBER COMPANIES
Ferrara Candy Company
Ferrara, a related company of The Ferrero Group, is an industry leader in U.S. confections and one of the fastest-growing confectionery companies in the country. At Ferrara, a passionate team of more than 4,000 employees works together to share delight in every bite through leading brands that have shaped the confections market for more than 100 years. Ferrara’s diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach’s®, Black Forest®, Butterfinger®, CRUNCH®, Laffy Taffy® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Headquartered in Chicago, the company has an operational network of manufacturing, distribution and R&D facilities across North America.
Find out more about other NCA member companies in your state!
Did You Know?
of people believe that candy can be part of a happy, balanced lifestyle
Number of times per week, most people in the U.S. enjoy chocolate & candy
One U.S. confectionery job supports ten other American jobs
The National Confectioners Association is the trade organization that promotes the unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle and the companies that make these special treats. Through advocacy and regulatory guidance, communications, industry insights and retail and supply chain engagement, NCA helps create an environment that enables candy makers to thrive. Confections are produced in all 50 states, creating jobs for approximately 54,000 workers in more than 1,300 manufacturing facilities across the country.
Foster an environment that enables candy makers to thrive and promote the unique role of confections in a happy, balanced lifestyle. The National Confectioners Association advances, protects and promotes the confectionery industry.
Chocolate and candy are celebrated for their contributions to our culture, our society, our economy and our everyday moments of joy.