A True American Manufacturing Success Story 
For more than 250 years, the U.S. confectionery industry has crafted the treats we love, powered economic growth, and strengthened communities. America has always been and will always be the Sweet Land of Liberty.

State of Treating 2026

The 7th annual State of Treating reflects on confectionery shopping and treating trends in 2025 — a year when sustained macro headwinds shaped confectionery spending, particularly for financially tight or struggling households. The study includes an in-depth category performance review along with the how and why behind the numbers to help uncover category growth opportunities in 2026 and beyond.

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Circana

Our Story

Our Strong Economic Impact
Power of Sweet

For 250 years, the confectionery industry has been a stable force in the American economy. We create tens of thousands of good-paying jobs manufacturing chocolate, candy, gum, and mints. Plus, our industry supports many additional jobs in agriculture, transportation, retail, and other sectors. Wages earned and taxes paid in the supply chain benefit communities across the United States, generating additional jobs and strengthening local economies nationwide.

Chocolate and Candy Are Different From Other Foods
Always a Treat

To help consumers choose the right treat for any occasion, chocolate and candy companies are offering more variety in pack sizes and portion options than ever before—all while reminding consumers that candy is a treat and not a center-of-the-plate food. We’re helping consumers manage their intake of calories and added sugar while still enjoying fun and unique confectionery products.

The Role of Confections in our Lives
Fun & Unique

Confectionery is more than a sweet treat. It’s a spark of joy that turns everyday moments into something special and special occasions into truly memorable events. Chocolate, candy, gum, and mints make memories a little brighter and a lot more fun. American confectioners are proud to craft products that have connected generations, inspired celebrations, and delivered delight for more than 250 years.

The Trusted Voice and Champion of the Confectionery Industry

NCA serves as a knowledgeable, credible, and effective advocate for the confectionery industry. Grounded in data and science, we help shape perceptions and perspectives when it comes to chocolate, candy, gum, and mints.  

Meet our Member Companies

Hormbles Chormbles

Hormbles Chormbles is a whimsical candy brand built around creativity, bold flavors, and a sense of fun. Known for playful branding and imaginative product concepts, the company leans into novelty driven sweets that spark curiosity and delight. With products designed to stand out on shelf, Hormbles Chormbles brings a fresh and energetic spirit to late summer and early fall snacking.

Hormbles Chormbles

Find out more about other NCA member companies in your state!

The Sweet Life

Our award-winning streaming series takes viewers behind the scenes of the $54 billion confectionery industry to explore the magic of candy making and celebrate the people who make America’s favorite treats.

About National Confectioners Association

The National Confectioners Association is the voice of the U.S. confectionery industry. Our member companies create moments of joy with chocolate, candy, gum, and mints, drive $54 billion in retail sales, and add a little sweetness to life. NCA champions policies that help candy makers and other stakeholders in this unique category thrive while reminding consumers that chocolate and candy are treats.