As National Candy Month comes to a close, the National Confectioners Association has revealed a bold new visual identity and refreshed website as part of its newly announced five-year strategic plan, titled “Thrive in 2025.” The new brand includes bright, candy-colored hues that capture the fun and unique nature of the confectionery industry and give a stylized take on the classic treats enjoyed by millions of Americans each year.
The SWEET LIFE
Take a peek inside chocolate and candy factories across America and meet the hard-working people who make your favorite treats. With nearly 1,300 factories across all 50 states, America’s 54,000 candy makers have some of the sweetest jobs on the planet, and each of them has their own story to tell. Learn more about the people behind the hundreds of companies and thousands of brands that make up the chocolate and candy industry.
As business leaders, we have an opportunity to use our influence to create a stronger economy, uplift our communities and contribute to a better planet. Over the past week, we have all seen the gut-wrenching and soul-crushing videos and protests advocating for racial equality that have swept the country.
It is incredible to think how much has changed in our industry over the past few months thanks to the coronavirus. As millions of Americans across the country isolated to slow the spread of the disease, they adapted their shopping habits to match their new lifestyle, prioritizing center store products and flocking to e-commerce and click and collect solutions.
The Power of SWEET
Manufacturers of chocolate, candy, gum and mints directly employ nearly 54,000 people across the United States with more than 600,000 jobs supported in related industries, including agriculture, retail, transportation and more. Altogether, the confectionery industry contributes over $44 billion to the U.S. economy each year and has at least one manufacturing facility in each of the fifty U.S. states.
Always A TREAT
America’s leading chocolate and candy companies have committed to providing consumers with information, options, and support as they enjoy their favorite treats, pledging half of their individually wrapped products will be available in sizes that contain 200 calories or less per pack and 90 percent will feature calorie information on the front of the pack by 2022.
Fun and UNIQUE
Chocolate, candy, gum and mints hold a special place in our lives. From holidays and celebrations to everyday moments of joy, confectionery can play a role in a happy, balanced lifestyle. America’s candy makers are proud to be part of those family traditions. Yes, we makes delicious treats, but we’re also helping to make memories.
Meet our MEMBER COMPANIES
Over its 70-year history, Ferrero has grown from a small bakery in Alba, Italy, to the third largest confectionery company in the world. Ferrero entered the U.S. market in 1969 with Tic Tac® mints and continues to win hearts and share joy with Ferrero Rocher®, Nutella®, Kinder® and Fannie May chocolates. The Ferrero Group expanded its chocolate portfolio recently with the addition of several legendary brands, including Butterfinger, Crunch, Baby Ruth, Raisinets and others. Today, the family-owned company has 3,000 employees in seven offices and eight facilities across North America.
Find out more about other NCA member companies in your state!
Did You Know?
of people believe that candy can be part of a happy, balanced lifestyle
Number of times per week, most people in the U.S. enjoy chocolate & candy
One U.S. confectionery job supports ten other American jobs
The National Confectioners Association is the trade organization that promotes the unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle and the companies that make these special treats. Through advocacy and regulatory guidance, communications, industry insights and retail and supply chain engagement, NCA helps create an environment that enables candy makers to thrive. Confections are produced in all 50 states, creating jobs for approximately 54,000 workers in more than 1,300 manufacturing facilities across the country.
Foster an environment that enables candy makers to thrive and promote the unique role of confections in a happy, balanced lifestyle. The National Confectioners Association advances, protects and promotes the confectionery industry.
Chocolate and candy are celebrated for their contributions to our culture, our society, our economy and our everyday moments of joy.