State of Treating 2022

Chocolate and candy have been bright spots in what was, by all accounts, a challenging year for the consumer goods and retail industries. What drove sales in 2021? Find out in NCA’s 2022 State of Treating report.

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91% of Americans Plan to Share a Confectionery Treat with Some-Bunny They Love This Easter Season

The National Confectioners Association revealed today that an overwhelming 91% of Americans plan to share their favorite confectionery treats with family, friends and other special people in their lives during the 2022 Easter season. Additionally, more than 90% of Americans who make Easter baskets plan to include chocolate and candy in their baskets as part of this special occasion, according to NCA.

Sweets & Snacks Expo Announces New Show Locations for 2024 and Beyond

The  National Confectioners Association today announced that its Sweets & Snacks Expo will make a historic move to host the premier trade show for the confectionery and snack industries in a rotation between Indianapolis and Las Vegas over the next ten years. This announcement comes as the show convenes to celebrate 25 years of candy and snack innovation.

Sales Of Chocolate and Candy Hit All-Time High

Despite two years of incredible changes, consumers are still engaging with their favorite treats. In 2021, chocolate and candy sales were up 11% over 2020, and up 15.4% over 2019 as consumers increasingly focused on seasonal celebrations, sharing and gifting, and emotional well-being, according to the third annual State of Treating report published by the National Confectioners Association.

The Power of SWEET

Manufacturers of chocolate, candy, gum and mints directly employ nearly 58,000 people across the United States with almost 700,000 jobs supported in related industries, including agriculture, retail, transportation and more. Altogether, the confectionery industry contributes more than $37 billion in retail sales to the U.S. economy each year and has at least one manufacturing facility in each of the fifty U.S. states.

Map of the United States

Box of chocolate truffles

Always A TREAT

America’s leading chocolate and candy companies have committed to providing consumers with information, options, and support as they enjoy their favorite treats, pledging half of their individually wrapped products will be available in sizes that contain 200 calories or less per pack and 90 percent will feature calorie information on the front of the pack by 2022.

Fun and UNIQUE

Chocolate, candy, gum and mints hold a special place in our lives. From holidays and celebrations to everyday moments of joy, confectionery can play a role in a happy, balanced lifestyle. America’s candy makers are proud to be part of those family traditions. Yes, we makes delicious treats, but we’re also helping to make memories.   

Meet our MEMBER COMPANIES

Godiva Chocolatier

Founded in 1926 in Brussels, Godiva has been creating quality Belgian chocolate with the world’s finest ingredients for nearly 100 years. The company, named for the legend of Lady Godiva, grew from the home workshop of Pierre Draps Sr. and his three sons to an international brand that is sold in more than 100 countries across the globe. Known particularly for its iconic gift boxes containing selections of premium filled chocolates, Godiva continues to grow as a global brand as it offers a wide variety of products, including hot cocoa, biscuits, coffee and chocolate-covered treats.

Find out more about other NCA member companies in your state!

Did You Know?

93%

of people believe that candy can be part of a happy, balanced lifestyle

2-3x

Number of times per week, most people in the U.S. enjoy chocolate & candy

110

One U.S. confectionery job supports ten other American jobs

ABOUT NCA

The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates more than $37 billion in retail sales each year. Making chocolate, candy, gum and mints, the industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states. NCA advocates for an environment that enables candy makers to thrive and work to ensure that chocolate and candy are celebrated for their contributions to culture, society, the economy and everyday moments of joy.

OUR MISSION

Foster an environment that enables candy makers to thrive and promote the unique role of confections in a happy, balanced lifestyle. The National Confectioners Association advances, protects and promotes the confectionery industry.

OUR VISION

Chocolate and candy are celebrated for their contributions to our culture, our society, our economy and our everyday moments of joy.