The story of Halloween 2020 is shaping up to be one for the record books. From PVC pipe candy slides going viral on social media to major, thought-leading media outlets and prominent elected officials declaring that Halloween is happening, creative and safe approaches are driving the national narrative in a way that showcases consumer optimism for a fun and unique Halloween season.
Halloween Is Happening!
While this Halloween might mean trick-or-treating, more candy bowl moments at home with family and close friends, or just more time celebrating the season throughout the month of October, one thing is for sure – Halloween is happening. 74% of millennial moms and young parents say that Halloween is more important than ever this year. We designed Halloween Central in concert with the country’s leading public health experts and nutrition professionals to help take the guesswork out of Halloween 2020, and empower consumers to enjoy a socially distant but not socially awkward Halloween season.
Featured News
NCA & Former CDC Official Respond to CDC Halloween Safety Guidance
Statement from John Downs, NCA President & CEO: “The CDC’s guidance reinforces that Halloween is happening and provides inspiration for creative and safe approaches to celebrating the holiday throughout the month of October. There’s no question that Halloween will look different this year, and innovative approaches endorsed by CDC like outdoor trick-or-treating can bring a little fun to the fall.”
New Sales Data Shows Halloween Candy Sales Are Up in 2020
New data from the National Confectioners Association shows that Halloween chocolate and candy sales are up this year. For the latest four weeks ending September 6 versus the same period in 2019, total Halloween chocolate & candy sales are up 13% – growth that is driven by Halloween chocolate, which is up 25.3%.
The Power of SWEET
Manufacturers of chocolate, candy, gum and mints directly employ nearly 54,000 people across the United States with more than 600,000 jobs supported in related industries, including agriculture, retail, transportation and more. Altogether, the confectionery industry contributes over $44 billion to the U.S. economy each year and has at least one manufacturing facility in each of the fifty U.S. states.
Always A TREAT
America’s leading chocolate and candy companies have committed to providing consumers with information, options, and support as they enjoy their favorite treats, pledging half of their individually wrapped products will be available in sizes that contain 200 calories or less per pack and 90 percent will feature calorie information on the front of the pack by 2022.
Fun and UNIQUE
Chocolate, candy, gum and mints hold a special place in our lives. From holidays and celebrations to everyday moments of joy, confectionery can play a role in a happy, balanced lifestyle. America’s candy makers are proud to be part of those family traditions. Yes, we makes delicious treats, but we’re also helping to make memories.
Meet our MEMBER COMPANIES
Ferrara Candy Company
Ferrara, a related company of The Ferrero Group, is an industry leader in U.S. confections and one of the fastest-growing confectionery companies in the country. At Ferrara, a passionate team of more than 4,000 employees works together to share delight in every bite through leading brands that have shaped the confections market for more than 100 years. Ferrara’s diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach’s®, Black Forest®, Butterfinger®, CRUNCH®, Laffy Taffy® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Headquartered in Chicago, the company has an operational network of manufacturing, distribution and R&D facilities across North America.
Find out more about other NCA member companies in your state!
Did You Know?
93%
of people believe that candy can be part of a happy, balanced lifestyle
2-3x
Number of times per week, most people in the U.S. enjoy chocolate & candy
110
One U.S. confectionery job supports ten other American jobs
ABOUT NCA
The National Confectioners Association is the trade organization that promotes the unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle and the companies that make these special treats. Through advocacy and regulatory guidance, communications, industry insights and retail and supply chain engagement, NCA helps create an environment that enables candy makers to thrive. Confections are produced in all 50 states, creating jobs for approximately 54,000 workers in more than 1,300 manufacturing facilities across the country.
OUR MISSION
Foster an environment that enables candy makers to thrive and promote the unique role of confections in a happy, balanced lifestyle. The National Confectioners Association advances, protects and promotes the confectionery industry.
OUR VISION
Chocolate and candy are celebrated for their contributions to our culture, our society, our economy and our everyday moments of joy.
