2024 State of Treating

NCA’s fifth annual State of Treating reflects on confectionery shopping and treating trends in 2023 – a year in which inflation took the spotlight. Analyzing longer term trend lines, the study documents what changed and why those changes occurred in confectionery shoppers’ perceptions, attitudes, and behaviors. This helps us uncover category growth opportunities in 2024 and beyond.

NCA’s The Sweet Life Series Wins 11 Telly Awards

The National Confectioners Association announced today that Season 2 of its streaming series The Sweet Life was recognized with 11 honors in the 45th Annual Telly Awards – making it one of the most-awarded single pieces of work in the entire contest. 

The Power of SWEET

Manufacturers of chocolate, candy, gum and mints directly employ nearly 58,000 people across the United States with almost 700,000 jobs supported in related industries, including agriculture, retail, transportation and more. Altogether, the confectionery industry contributes more than $37 billion in retail sales to the U.S. economy each year and has at least one manufacturing facility in each of the fifty U.S. states.

Map of the United States

Box of chocolate truffles

Always A TREAT

America’s leading chocolate and candy companies have committed to providing consumers with information, options, and support as they enjoy their favorite treats, pledging half of their individually wrapped products will be available in sizes that contain 200 calories or less per pack and 90 percent will feature calorie information on the front of the pack by 2022.

Fun and UNIQUE

Chocolate, candy, gum and mints hold a special place in our lives. From holidays and celebrations to everyday moments of joy, confectionery can play a role in a happy, balanced lifestyle. America’s candy makers are proud to be part of those family traditions. Yes, we makes delicious treats, but we’re also helping to make memories.   


Candy Dynamics

Since 2006, Candy Dynamics has sweetened the market with Toxic Waste® Hazardously Sour Candy®, becoming a global sensation as the #6 novelty candy brand. They’ve created a phenomenally popular, one-of-a-kind, double-action sour candy treat that has become a hit with candy lovers of all ages. Not just a candy, but a sour revolution, their innovative treats and aggressive marketing promise a future as bright and bold as their flavors.

Candy Dynamics Logo

Find out more about other NCA member companies in your state!

Did You Know?


of all adults believe it is perfectly fine to occasionally treat with chocolate or candy


Number of times per week, most people in the U.S. enjoy chocolate & candy


One U.S. confectionery job supports eleven other American jobs


The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates more than $48 billion in retail sales each year. Making chocolate, candy, gum and mints, the industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states. NCA advocates for an environment that enables candy makers to thrive and work to ensure that chocolate and candy are celebrated for their contributions to culture, society, the economy and everyday moments of joy.


Foster an environment that enables candy makers to thrive and promote the unique role of confections in a happy, balanced lifestyle. The National Confectioners Association advances, protects and promotes the confectionery industry.


Chocolate and candy are celebrated for their contributions to our culture, our society, our economy and our everyday moments of joy.