Confectionery Confessions: 92% of Americans Want Treats for Valentine’s Day

92% of Americans are embracing the sweet spirit of the Valentine’s Day season, saying they plan to share chocolate and candy with friends, family, and loved ones throughout the first half of February. The appeal of these treats remains strong as a symbol of affection, and the widespread enthusiasm for chocolate and candy underscores their role as a social currency that allows consumers to foster connections and create memorable moments.