Chocolate and candy are different from other foods
To help consumers choose the right treat for any occasion, chocolate and candy companies are offering more variety in pack sizes and portion options than ever before – all while reminding consumers that candy is a treat and not a meal replacement. We’re helping consumers manage their intake of calories and added sugar while still enjoying fun and unique confectionery products.
89%
of consumers feel physical health and emotional well-being are connected.
94%
of all adults believe it is perfectly fine to occasionally enjoy a piece of chocolate or candy.
A Unique Mindset When It Comes To Treating
A Unique Mindset When It Comes To Treating
NCA believes data-driven food safety and nutrition policies empower consumers to make informed choices about what they eat and drink. We are committed to educating consumers about the special nature of our products, and we’ve taken major steps to proactively reinforce with consumers that chocolate and candy are treats.
While candy is a small part of our diet, it is a big part of our lives.
People in the U.S. enjoy chocolate and candy
2-3x per week averaging about
40 calories and just
one teaspoon of added sugar per day.1
89%
expect there to be sugar in chocolate and candy.
79%
agree that candy can be part of a balanced diet.
Sources:
Primary Source: National Confectioners Association
1 The National Health and Nutrition Examination Survey (NHANES)
