Helping Consumers Manage Their Sugar Intake


America’s chocolate and candy companies are committed to providing consumers with more transparency, choice, portion guidance and information about what’s in our products. From big celebrations to meaningful moments and all the “treat yourselfs” in between, chocolate and candy sweeten our memories and help bring us closer together.

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Treating with Chocolate & Candy

72%

of consumers feel physical health and emotional well-being are connected.

78%

of all adults believe it is perfectly fine to occasionally treat with chocolate or candy.

A LITTLE SOMETHING FOR EVERYONE

From beloved classics to new offerings like zero sugar and organic, our companies are meeting consumers where they want to be met. As the confectionery industry grows and consumer tastes change, confectionery companies are offering a wide range of classic and innovative treats for any lifestyle.

PACKAGING THAT offers CHOICES

The confectionery industry is committed to providing more package size options for consumers.

85%

85%

of what companies sell today come in portion guidance packaging, whether that’s individually wrapped products or multipacks that contain smaller packages inside. 1

72%

72%

of consumers agree that it is important for chocolate and candy brands to offer portion size variety.

For Special Moments

People understand that chocolate and candy are treats, and they embrace them as a special social currency. Sharing a little bit of confectionery is a time-honored tradition and an important consideration for consumers when they purchase chocolate and candy.

84%

agree that candy is a fun part of special celebrations and traditions.

88%

share with family and friends at least half the time when buying chocolate and candy.

People in the U.S. enjoy chocolate and candy

2-3x per week

averaging about

40 calories

and just one teaspoon of added sugar per day. 2

Our Commitment To Transparency And Portion Guidance

We’re proud of our commitment to help consumers manage their sugar intake. In collaboration with Partnership for a Healthier America, we have made significant progress in providing consumers with more transparency, choice, portion guidance and information about what’s in our products. PHA publishes our progress on their website.

Learn more at AlwaysATreat.com

Primary Source: 2022 State of Treating report
1 IRI Data, latest 52 weeks ending 1/23/22, items >=1% ACV & have calorie information available
2 The National Health and Nutrition Examination Survey (NHANES)