Chicago — Consumers will be able to scan QR codes on specially marked packages of Keebler cookies to explore the brand’s iconic Hollow Tree and as part of Ferrara Candy Co., Inc.’s strategic partnership with the Make-A-Wish Foundation. The AR…
Candymakers in the Community
Smarties-Sponsored Video Supporting Black History Month Reaches +1M
Union, NJ — Smarties Candy Co. partnered with educator Blair Imani this month, sponsoring her “Smarter In Seconds” video about Black History Month. The company reports the 30-second video explaining the origins of Black History Month received more than one…
Chips Ahoy! Brand Teams With Shoe Surgeon On Fan-Inspired Sneaker Benefitting Boys & Girls Club
New York — The Chips Ahoy! animated spokes-cookie, Chip, is enlisting the creative help of consumers along with sneaker customization and design creative Dominic “The Shoe Surgeon” Ciambrone to create a sneaker that will not only look good but do…
GNC Supports 2021 Girl Scout Cookie Program
Pittsburgh — GNC Holdings, LLC is supporting Girl Scouts of the USA during its annual Girl Scout Cookie Program by hosting socially distant cookie booths at select store locations, when allowed by local COVID-19 guidelines. This program follows the 2019 launch…
Smarties Donates $25K For Classrooms In Need
Union, NJ — Smarties Candy Co. recently donated $25,000 to classrooms in need through DonorsChoose as part of its “Smarties Think” initiative. These matching funds provided books and reading materials to more than 19,000 students in 149 public schools, according…
Hershey Invests $1.5 Million In Thurgood Marshall College Fund For Food Science Scholarships
Hershey, PA — The Hershey Co. will invest $1.5 million in the Thurgood Marshall College Fund (TMCF) to establish a scholarship endowment, with the goal to increase that to $3 million over the next 10 years. The company says the endowment…
Fisher Nuts Holiday Promotion, #FisherTogether, Raises Funds For Meal On Wheels
Elgin, IL — John B. Sanfilippo & Son, Inc. has launched a holiday pay-it-forward social campaign for its Fisher Nuts brand. The company is inviting consumers to create recipes and safely deliver the finished food to a loved one, friend…
4 Million “Thank Yous” Mark Promotion In Motion’s 40th Anniversary
Allendale, NJ — The Promotion In Motion Cos., Inc. is acknowledging its 40 years in business with a donation of four million pouches of its Welch’sFruit Snacks to food banks across the U.S. In honor of its anniversary, the company…
Just Born Donates $100K To COVID Relief
Bethlehem, PA — Just Born, Inc. has committed $100,000 to COVID-19 relief efforts in Pennsylvania’s Lehigh Valley, the candymaker reports. Of the donation, $50,000 will go to the United Way of Greater Lehigh Valley for its COVD-19 Community Response Fund, according…
Kinder Joy Of Moving Program Spreads To 16 SummerBoost Camps
Parsippany, NJ — Ferrero U.S.A., Inc. has extended it’s the Kinder Joy of Moving program to 16 Save the Children’s 2020 SummerBoost Camps, which aim to help curb summer learning loss, the candymaker reports. The Kinder program is based on a…
IT’SUGAR Receives 2020 Secaucus COVID-19 Award
Secaucus, NJ — IT’SUGAR received a 2020 Secaucus COVID-19 Hero Award from Hudson Regional Hospital in recognition of its support and donations to the medical facility during pandemic, the specialty retailer reports. The award was presented to Rich Llanes, general…
Frankford Delivered More Than 150K Bars To Local Hospitals During June, July
Philadelphia — Frankford Candy LLC partnered with Blommer Chocolate Co. to donate more than 150,000 milk chocolate candy bars to hospitals around Philadelphia during June and July, Frankford reports. The bars were delivered to 20 local hospitals, including Hospital of the…
World’s Finest Chocolate Partners With Hope For The Warriors, Donates More Than 75K Bars
Springfield, VA — Between mid-April and May, World’s Finest Chocolate, Inc. partnered with Hope For The Warriors, a service member and veterans assistants organization, to donate more than 75,000 chocolate bars to front-line workers, including military, and healthcare employees, according to…
