Crunch Campaign Focuses On Re-Energizing The Brand

Parsippany, NJ — Ferrero North America has released a new campaign for its Crunch brand titled Turn Up the Fun, which the company said is aimed at re-energizing the brand and positioning the bar’s texture as a vehicle to inject fun…

Kinder Joy x Funko Collab Focuses On  Harry Potter

Parsippany, NJ — Ferrero North America is partnering with Warner Bros. Discovery Global Consumer Products and Funko, for a collection of Harry Potter Kinder Joy Eggs. The assortment features 16 limited-edition toys including two pencil toppers, two sticky notes, two…

Pringles x Crocs Collab Results In Crush Boot, Crocs-Inspired Crisps

Chicago — Kellanova is pairing its Pringles brand with Crocs for three limited-edition Pringles-inspired designs, an array of Pringles–themed Jibbitz charms, and a new Pringles flavor inspired by the partnership, Croc-Tail Party. “Pringles’first footwear collaboration delivers on what both of…

Reese’s Medals Celebrate 2024 Olympic, Paralympic Games

Hershey, PA — The Hershey Co. is introducing Reese’s Medals, the company’s first-ever seasonal shape for summer, to commemorates its ongoing partnership with Team USA. The limited time offering marks the Olympic and Paralympic Games in Paris this year. To…

Sloomoo Institute x Hi-Chew Collab On Sensory Experience

Irvine, CA — Morinaga America, Inc. is partnering with Sloomoo Institute, the immersive museum based on play, #satisfying and slime, on a collaboration blending in-person experiences and a custom collection of Hi-Chew inspired slime. Inspired by Hi-Chew’s top flavors, the…