Next Phase Of M&M’s Super Bowl LVII Campaign Unveiled

Newark, NJ — Mars Wrigley has revealed the next phase in its Super Bowl LVII campaign, featuring its M&M’s brand. The campaign incorporates fun with unexpected plot twists and humorous scenarios, designed to surprise fans leading up to and during…

Tic Tac Unveils Limited Edition Packs

Parsippany, NJ — Ferrero U.S.A., Inc. is unveiling limited-edition Tic Tac “Take A Ride” packs that feature playful graphics including skateboarding, DJing, snorkeling and more. Available in fruit adventure, orange, tropical and freshmint flavors, the packs are on shelves through…

Just Born’s Ira (Bob) Born Passes

Bethlehem, PA — Ira (Bob) Born passed away yesterday at the age of 98. Born’s father Sam founded Just Born, Inc. in 1923. Born attended Lehigh University, where he graduated in two and a half years with a degree in…

Registration Opens For 2023 Sweets & Snacks Expo

Washington — Registration opened today for the 2023 Sweets & Snacks Expo, which will be held May 22 to 25 at the McCormick Place Convention Center in Chicago. The event offers attendees access to new innovations, actionable insights and the…

Just Born President & COO Yale To Retire 

Bethlehem, PA — David Yale, president and COO of Just Born, Inc., will retire effective March 31.   David began working for Just Born in 2011 and the company notes his accomplishments include working with associates and stakeholders to help transform…

Lays Partners With Anitta On New Latino TV Spot

Plano, TX — Frito-Lay North America is releasing its new Lay’s Latino TV spot, “Beat of Joy” featuring multiple Latin Grammy-nominated artist Anitta set to a remix of her song “Envolver.“ According to the company, “Beat of Joy” embodies the joy…