Newark, NJ — Mars Wrigley has revealed the next phase in its Super Bowl LVII campaign, featuring its M&M’s brand. The campaign incorporates fun with unexpected plot twists and humorous scenarios, designed to surprise fans leading up to and during…
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Americans Will Consume 112M Pounds Of Snacks On Super Bowl Sunday
Arlington, VA — Americans eat 112 million pounds of snacks on Super Bowl Sunday, according to SNAC International (SNAC). Snack food sales jumped 10.5 percent to $616 million during Super Bowl Week 2022, based on new data from IRI, commissioned by…
Tic Tac Unveils Limited Edition Packs
Parsippany, NJ — Ferrero U.S.A., Inc. is unveiling limited-edition Tic Tac “Take A Ride” packs that feature playful graphics including skateboarding, DJing, snorkeling and more. Available in fruit adventure, orange, tropical and freshmint flavors, the packs are on shelves through…
Twix Celebrates Newest Innovation With Limited-Edition Splitboard
Neward, NJ — In partnership with snowboarder Maddie Mastro, Mars Wrigley’s Twix brand will collaborate with consumers across the country to create a custom designed splitboard. The limited-edition board, dubbed the Twix Doughboard, is handcrafted by snowboarders in Colorado and…
Just Born’s Ira (Bob) Born Passes
Bethlehem, PA — Ira (Bob) Born passed away yesterday at the age of 98. Born’s father Sam founded Just Born, Inc. in 1923. Born attended Lehigh University, where he graduated in two and a half years with a degree in…
Oreo Launches Limited-Edition Cookie, Partners With Martha Stewart On Metaverse Experience
East Hanover, NJ — Mondelez International, Inc is introducing a new limited-edition cookie, The Most Oreo Oreo, and unveiling the Oreoverse — an interactive, digital world navigated by Martha Stewart. The Most Oreo Oreo features two chocolate-flavored cookies packed with ‘Most…
Welch’s, Flowcode Launch Super Bowl Media Campaign Featuring Mark Andrews
Park Ridge, NJ — PIM Brands, Inc. and Flowcode have partnered to launch an omnichannel media campaign for Super Bowl LIVII. The interactive digital campaign features an ad spot and sweepstakes, The Welch’s Fruit Snacks Big Game Giveaway, both featuring professional football…
Godiva Unveils 2023 Valentine’s Day Collection, Partners With Le Vian
New York — Godiva Chocolatier is launching a limited-edition 2023 Valentine’s Day collection that will “combine chocolate with diamonds,” according to the company. Each Godiva purchase through February 15, unlocks an opportunity for consumers to win a Godiva x Le Vian…
Astara Capital Partners Completes Investment In Wyandot Snacks
New York — Astara Capital Partners, LLC has revealed that an affiliate of Astara Capital Fund I, L.P. has made an investment in Wyandot Snacks. Founded in 1936 and headquartered in Marion, OH, Wyandot is a premier contract manufacturer of…
Registration Opens For 2023 Sweets & Snacks Expo
Washington — Registration opened today for the 2023 Sweets & Snacks Expo, which will be held May 22 to 25 at the McCormick Place Convention Center in Chicago. The event offers attendees access to new innovations, actionable insights and the…
Just Born President & COO Yale To Retire
Bethlehem, PA — David Yale, president and COO of Just Born, Inc., will retire effective March 31. David began working for Just Born in 2011 and the company notes his accomplishments include working with associates and stakeholders to help transform…
Lays Partners With Anitta On New Latino TV Spot
Plano, TX — Frito-Lay North America is releasing its new Lay’s Latino TV spot, “Beat of Joy” featuring multiple Latin Grammy-nominated artist Anitta set to a remix of her song “Envolver.“ According to the company, “Beat of Joy” embodies the joy…
M&M’s Reveals Partnership With Maya Rudolph As New Spokesperson
McLean, VA — Mars Wrigley U.S. LLC’s M&M’s brand is partnering with actress and comedian Maya Rudolph to become the brand’s newest spokesperson. In her newly created “Chief of Fun” role, the company says Rudolph will use her comedic talents…
