Acosta Group Study Highlights Plant-Based Shopper Insights

Jacksonville, FL — One-in-three shoppers are consuming plant-based products on a regular basis, according to a recently released study from Acosta Group. In the past four years, sales of plant-based products have been steadily growing, reaching $8 billion in 2022,…

Circana’s Sadler Looks At Top Trends In Seasonal Confections

Understanding seasonal candy trends is essential for brands and retailers to develop strategies that meet the evolving needs of shoppers. Circana’s Dan Sadler breaks down the current situation. Washington — Confectionery trends have shifted significantly during the past few years…

Creating Irrational Loyalty Through Brand Archetypes

Sol Marketing’s Deb Gabor defines the 12 brand archetypes and explains how brands can use them to differentiate themselves in the market. Washington — Irrational loyalty is the condition in which your brand’s customers are so indelibly bonded to you…

Trend Watch: Better-For-You Cookies

When it comes to snacking, consumers are all-in, but the demand for better-for-you options continues to grow. Washington — Cookies feed directly into consumers’ desire for indulgence; however, more and more cookie makers are hoping to reach wider audiences with…

The State of Snacking: Emerging Trends & Opportunities

Circana’s Sally Lyons Wyatt uncovers the latest findings from the company’s research around consumer snacking habits.  Wasington — In the past few years, snacking has become an increasingly important part of consumers’ lives. It has become a lifestyle in the…

Cargill Looks At When Doing Good Helps Brands Do Well

Wayzata, MN — As pressure mounts to improve the sustainability of food production systems, consumers are pushing brands to prioritize responsible and sustainable ingredient sourcing, supply chain traceability and transparent communication on impact. At first blush, these can seem like…

Ferrero Sets Its Sights On NA Expansion

Parsippany, NJ — Alanna Cotton took over the reins of Ferrero North America, including the U.S., Canada and the Caribbean, in September and is overseeing aggressive investments by the company in manufacturing, R&D and talent. Candy & Snack TODAY recently sat…