Creating Irrational Loyalty Through Brand Archetypes

Sol Marketing’s Deb Gabor defines the 12 brand archetypes and explains how brands can use them to differentiate themselves in the market. Washington — Irrational loyalty is the condition in which your brand’s customers are so indelibly bonded to you…

Pretzel Sector Growth Continues

Washington — While inflation has prompted many consumers to begin carefully managing their grocery budgets, there has been an unexpected increase in pretzel sales during the past year compared to the previous 12 months. Despite shrinking food budgets and increasing…

Five Trends From 2024 Winter Fancy Food Show

New York — Five overall trends were identified by the Specialty Food Association (SFA) Trendspotter Panel during the group’s 2024 Winter Fancy Food Show. “The Winter Fancy Food Show gave participants an advance look at the year ahead in specialty…

Trend Watch: Taffy Bars

Washington — The chewy candy sector is maintaining its charge as the category growth leader, and taffy is helping the cause. Here’s a look at some of the new products joining the sector and iconic brands that continue to innovate….

Valentine’s Day Spending Expected To Hit Record $14.2B

Washington — Total spending on significant others for Valentine’s Day 2024 is expected to reach a record $14.2 billion, according to an annual survey by the National Retail Federation and Prosper Insights & Analytics. “Retailers are ready to help customers…