Mondelēz Challenges Consumers to Guess First-Ever Chips Ahoy! Mystery Flavor
East Hanover, NJ — Mondelēz International is introducing the first-ever Chips Ahoy! Mystery Cookie, inviting consumers to identify the limited-edition…
Barry Callebaut Research Points To Indulgence As Key Snacking Driver
Chicago — Indulgence has shifted from an occasional treat to an everyday expectation for many consumers, according to new research from Barry Callebaut’s Snack Studio. The company identifies two demand spaces — “intentional snacking” and “micro luxury snacking” — that…
See’s Candies Kicks Off Fourth Annual DOGust Campaign
San Francisco — See’s Candies is bringing back its DOGust campaign for a fourth year, setting a $105,000 fundraising goal in recognition of the company’s 105th anniversary. The month-long campaign, which began August 1 — recognized as the universal birthday…
Mondelēz Lets Consumers Choose the Next Oreo Flavor
East Hanover, NJ — Mondelēz International is turning to consumers to determine the future of the Oreo lineup, introducing three limited-edition cookie flavors and asking fans to vote on which one will return to store shelves in 2027. The “Twist,…
Haribo’s First U.S. CEO Charts The Brand’s Next Chapter
Washington — When Jon Hughes accepted the role of president and CEO of Haribo of America, Inc. earlier this year, he wasn’t simply taking on a new assignment. As the company’s first U.S. president and CEO, Hughes represents a new…
Longtime Industry Sales Professional, Candy Hall Of Famer John Wynn Dies At 69
Timonium, MD — John Wynn, a longtime confectionery sales professional and 2011 inductee into the Candy Hall of Fame, died August 6 following a lengthy battle with cancer. He was 69. Over a career spanning more than four decades, Wynn…
