Carle Place, NY — 1-800-Flowers.com, Inc. is acquiring PersonalizationMall.com, LLC, an online retailer of custom products, from Bed, Bath & Beyond, Inc. The deal is valued at approximately $252 million and subject to customary closing conditions, the purchasing company reports.
The transaction will include the PersonalizationMall.com website and its new 360,000-square-feet production and distribution center in Bolingbrook, IL.
Chris McCann, 1-800-Flowers.com CEO, says: “PersonalizationMall’s extensive product offering and industry-leading personalization capabilities will be an excellent addition to our growing family of popular gifting brands. The broad assortment of customizable products and processes that have made PersonalizationMall.com a premier provider of keepsake items will help us further our company’s vision to inspire more human expression, connection and celebration while enhancing our position as the leading one-stop destination for all our customers’ celebratory and gifting occasions.”
During the past several years PersonalizationMall has experienced steady growth with revenues topping $150 million during the most recent fiscal year, according to McCann, who anticipates the acquisition to produce incremental growth to 1-800-Flowers.com’s top- and bottom-line results during the 2021 fiscal year.