1-800-Flowers Finalizes PersonalizationMall.com Purchase

Business Metting

Carle Place, NY — 1-800-Flowers.com, Inc. has closed its acquisition of PersonalizationMall.com, LLC in a deal that was valued at approximately $252 million, the purchasing company reports.

“The addition of PersonalizationMall.com to our unique business platform, including our all-star family of brands, significantly enhances our ability to help our customers engage and stay connected with the important people in their lives,” says Chris McCann, CEO of 1-800-Flowers.com. “Like our leading brand positions in gourmet food and flowers, the broad assortment of products and customization processes offered by PersonalizationMall.com makes it a leader in the growing market for personalized gifts.”

He adds the deal will increase the company’s annual revenue run rate to more than $1.6 billion and will be accretive to 1-800-Flowers’ 2021 fiscal results.

The transaction included the PersonalizationMall.com website and its 360,000-square-feet production and distribution center in Bolingbrook, IL.