Austin, TX — This holiday shopping season 70 percent of U.S. consumers will actively seek out promotion and coupons, with 45 percent reporting discounts will be a key deciding factor in where to shop, according to a survey by Revionics LLC.
Following a tumultuous year filled with uncertainty, the survey reveals shoppers are searching for a sense normalcy around the winter holidays. As a result, more than half of survey respondents say they’ll spend the same amount on holiday shopping this year as they did in 2019. This is despite nearly 30 percent of consumers saying their finances have decreased since the start of COVID, according to Revionics.
“We’re glad to find that despite the many setbacks and unpredictable sales trends for retailers this year, the holidays are looking hopeful as consumers strive for festivities not all that different from the past,” says Steve Leven, COO, Revionics. “Consumers aren’t going to let the pandemic affect their typical holiday experience, and retailers have a big opportunity to make this possible by meeting their expectations.”
As can be expected, online will play a bigger role this year with 63 percent of shoppers saying they’ll use click-and-collect and curbside retail services. While ecommerce will play a key role, 56 percent of consumers still plan to shop brick-and-mortar outlets this holiday season.