More Than 90% of Americans Will Share Confectionery This Easter


Share:

Washington — An overwhelming 91 percent of Americans plan to share their confectionery treats with family and friends during the 2022 Easter season, according to a survey released by NCA. Additionally, more than 90 percent of U.S. consumers who make Easter baskets plan to include chocolate and candy, the Association reports.

“Many traditions during the Easter season give Americans a chance to celebrate spring with their family, friends and loved ones — something many of us are craving after countless special moments and holidays apart,” says John Downs, president & CEO of NCA. “Sharing a little bit of confectionery is a time-honored tradition this time of year and an important consideration for consumers when they purchase chocolate and candy.”

The Easter season accounted for about $4 billion in confectionery sales in 2021 and 2022 sales are expected to be 5 to 7 percent higher for the holiday, in part because of a longer lead-up to the Easter holiday and consumer enthusiasm for extending seasonal celebrations.

The NCA also points out its new 2022 State of Treating report reveals consumers turn to confectionery during seasonal celebrations like Easter to share their enthusiasm with loved ones and support their own emotional well-being, with 72 percent of consumers saying they feel their physical health and emotional well-being are connected.

The types of candy included in Easter baskets varies widely, with 44 percent of Americans saying the best Easter treats are chocolate eggs and bunnies, while 20 percent prefer jelly beans. Candy-coated eggs (18 percent) and marshmallow candies (15 percent) round out Americans’ top four favorite Easter basket items.

More fun facts and information on the Easter season is available through NCA’s Easter Central digital hub.