Hackettstown, NJ — Mars Chocolate North America’s Snickers brand is bringing its “You’re Not You When You’re Hungry” campaign to Super Bowl 51, with Star Wars actor Adam Driver playing the lead role.
The new spot will be the third consecutive year the candymaker advertised Snickers during the big game and is the brand’s fifth appearance overall. The commercial is part of a fully integrated campaign running throughout Super Bowl 51, according to the company.
“The Snickers ‘You’re Not You When You’re Hungry’ Super Bowl commercials have become an annual event,” Driver says. “I’m excited to be a part of this iconic commercial moment on the world’s biggest stage.”