Chicago — According to The Quaker Oats Co., more than six million children in the U.S. attend more than 12,000 summer camps across the country every year. Noting that many camps closed or are going virtual this year, the company’s Quaker Chewy brand has established Camp Chewy.
Parents can visit NoCampNoProblem.com from June 30 to July 21 to share family-favorite camp activities for a chance to win $250 of “Play Money” in the form of a gift card and Camp Chewy gear. The program, according to the company, is to encourage families to bring camp home this summer. Five hundred winners will be randomly selected to receive the Camp Chewy prize pack.
The Quaker Chewy brand is also partnering with actor, singer, dad and camp fan Taye Diggs to share how he is creating Camp Chewy at home for his son, Walker, and provide tips on how to create a summer family fun while at home.
“I loved going to camp growing up and my son looks forward to going to camp every year, but with his camp being cancelled this year I’m looking forward to more playtime with him in our backyard,” says Diggs. “I’m proud to partner with Quaker Chewy to help encourage families across the country to play on at home this summer.”
To provide inspiration and help families enjoy their own Camp Chewy, the company says the brand will be sharing fun camp-themed activities, games and crafts on the website.
“Parents are adding ‘camp counselor’ to their ever-growing list of titles as they try to make this summer as fun as possible for their kids,” says Kristin Kroepfl, vice-president and chief marketing officer of Quaker Foods North America. “At Quaker Chewy, we believe that nothing should stop kids from playing and through the Camp Chewy program we’re proud to help support families during play time — and snack time.”
The Camp Chewy campaign will also be supported through an e-commerce promotion later this summer. Families may also have a chance to win more camp gear. Look for news about additional promotions.