Chicago — Archer-Daniels-Midland Co. (ADM) has identified what flavor and color trending themes will hold consumer attention in the new year. 2023 will bring a flourish of flavors and colors that will reflect desire for surprise and discovery, wellness and self-expression.
Bright and Light — The events of the last several years have shaped peoples outlooks and magnified concerns around personal health, as well as the economy and environment. Globally, 47 percent of consumers state that a barrier to healthy living is the difficulty to find time to relax. These individuals are gravitating to flavors and colors that help shift their mood toward brighter and lighter moments. Many are anticipating the 2023 Color of the Year to be Digital Lavender. This purple will translate into products, such as bubble teas, ice cream and functional beverages, that pull in notes of floral lavender, purple sweet potato and berry, plum or grape. In the same vein, warm, neutral shades that correspond with vanilla will have staying power in the new year, helping consumers feel more mellow and relaxed.
This move towards simplicity is also supported by the overarching demand for clean labels. With 32 percent of global consumers planning to make improvements to their sleep habits or health over the next twelve months, 69 percent say simple, recognizable ingredients influence their purchasing decisions.
Fierce Flavors and Saturated Shades — Consumers are being drawn to playfulness and excitement, and attention-grabbing saturated shades are back, specifically, the vibrancy, optimism and boldness of bright pink. This corresponds with unique flavors, such as dragon fruit, pink grapefruit, fruit punch, rosé and pink florals, presenting in baked goods, desserts and cocktails, as well as sauces.
Popular flavors in North America, such as watermelon, mango and berry, have shown massive growth year-over-year, and are providing inspiration for other regions around the world. In addition to pink, saturated shades of orange, blue, teal and purple will accompany flavor profiles, such as blue raspberry and ube.
Exploration of Deep Blue Skies — Escapism is a key theme for the new year, and consumers are seeking foods that may bring them on a flavor journey and boost their mood. Blissful blue encapsulates this trend, signaling new possibilities with wide open skies and oceans. Pairing well with blue shades are refreshing flavor notes that cue wonder and fun-filled escapades. Market research shows that, among the top five fastest growing year-over-year food and beverage claims, is “limited edition,” demonstrating the demand for experiential and fantastical moments.
Fantasy flavors like mermaid and yeti are already popping up in the marketplace, particularly in the beverage space. Juicy blue raspberry and tart blackberry also remain popular flavors for drinks and will be further brightened by the addition of authentic citrus notes. Additionally, for sweet applications, peppermint, cotton candy, birthday cake and tropical cocktail flavors provide uplifting
levity. Capitalizing on the desire for adventure, transportive notes of spice and regional cuisines bring a sense of exploration to everyday ready meals and savory snack occasions.
Feel Good, Do Good — People want to feel good both physically and emotionally, curating their wellness routines with functional ingredients together with colors and flavors that raise their spirits. Shades of orange, from saturated papaya to vibrant mandarin, reflect this demand. Ripe, fruity citrus, tropical mango and passionfruit and juicy stone fruits, as well as fresh mint, herbs and botanicals are breathing new life and energy into culinary dishes, confections and active nutrition.
Health-conscious shopping often goes hand-in-hand with conscientious consumption. While curating their own personalized wellness regimes, consumers are also looking to make a positive impact on their communities, and the planet and products with sustainable characteristics are on the rise. Globally, 73 percent of consumers say they have positive feelings about companies that are transparent about where and how products were made, raised or grown. Citrus remains the most classic flavor profile, accounting for nearly 30 percent of new product launches, and botanicals are viewed as both premium and tasty by 43 percent of consumers. Three of the top five areas of wellness consumers would like to improve over the next twelve months include immune function, mental well-being and energy.