Airheads Underwater Vending Machines Take ‘Fun’ Instead of Cash


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Erlanger, KY — For many adults their first experience with Airheads was on summer break at the pool. But brand owner Perfetti Van Melle North America reports times have changed, as a recent survey indicated that nearly three-quarters of adults don’t swim as much as they did when they were kids.

This summer, the company is debuting a first-of-its-kind Underwater Vending Machine that dispenses Airheads while submerged in a pool. The vending machine is fully waterproof in up to eight feet and comes equipped with an air propulsion system candy launcher. Instead of taking money the machine takes fun in exchange for Airheads bars.

“Our Underwater Vending Machine is sure to get adults excited about jumping back in the pool and re-living the carefree long summer days,” says Craig Cuchra, VP of marketing at Perfetti Van Melle. “So many people have nostalgic memories of savoring Airheads at the pool on a hot day and we want to bring this feeling back, and with a fun twist.”

The candy maker is selling a limited number of Airheads Underwater Vending Machines for $7,000 each, which includes a lifetime supply of Airheads. Sales open on Memorial Day — the official start of “pool season” — and will be available while supplies last. To learn more visit, AirheadsSummer.com.