Keebler, Aldi Snack Brands Recognized By Product Of The Year

New York — Product of the Year USA, a consumer-voted award for product innovation, recognized 41 items as part of its 2021 Product of the Year Awards, including Ferrara Candy Co.’s Keebler Chips Deluxe Original in the cookie category, Aldi’s Simply Nature Bean Chips in the chip sector and also from Aldi Clancy’s White Cheddar Cheese Popcorn in the healthy snack sector.

The products were chosen by 40,000 American shoppers in a national survey conducted by consumer research company Kantar Group, Ltd.

Daniel Vera, head of cookies R&D at Ferrara, says: “We’re so honored to receive this Product of the Year recognition for Keebler Chips Deluxe Original and the Keebler brand. When we set out to revitalize the brand and improve the quality and freshness of our cookies, like adding more real chocolate to Chips Deluxe Original, we did it for our customers, and we’re so happy to see that they are enjoying the changes to our cookie portfolio.”

“For all the obvious reasons, shoppers are spending less time in the supermarket than ever, but still crave new and innovative products to light up these difficult times. Because of this, we are more excited than ever to announce the 2021 Product of the Year winners and help shoppers find that ‘great new product’ when it matters most, however they do their shopping this year,” notes Mike Nolan, global CEO of Product of the Year Management. “What makes Product of the Year so trusted is our unique process, which gives shoppers the confidence that each product with our iconic red logo is backed by 40,000 Americans. That’s a powerful advantage for our 2021 winners, as a Product of the Year Award positions them as THE innovative leader in their category.”

The complete list of 2021 Product of the Year Award winners is:

  • Alcoholic Beverage | Uptown Cocktails – BuzzBallz, LLC/Southern Champion
  • Breakfast | ALDI-exclusive Aunt Maple’s Protein Pancake Mix – ALDI Inc.
  • Car Care | Rain-X Glass Water-Repellent – ITW
  • Cat Care | Pro Plan LiveClear –Purina
  • CBD Ingestible | cbdMD CBD Gummie – cbdMD
  • CBD Personal Care | Medterra Pain Cream + CBD – Medterra
  • CBD Pet | Paw CBD 300 mg Peanut-Butter Hard Chews – cbdMD
  • Cheese | ALDI-exclusive Emporium Selection 1,000 Day Gouda & 4 Year Cheddar – ALDI Inc.
  • Children’s Wellness | Mucinex Children’s FreeFrom – RB Health
  • Chips | ALDI-exclusive Simply Nature Bean Chips – ALDI Inc.
  • Coffee | ALDI-exclusive Friendly Farms Almondmilk Coffee Creamer – ALDI Inc.
  • Condiment | ALDI-exclusive Stonemill Everything Bagel Seasoning – ALDI Inc.
  • Convenience Meal | Del Monte Veggieful Pocket Pies – Del Monte Foods, Inc.
  • Cookie | Keebler Chips Deluxe Original – Ferrara
  • Dish Care | Dawn Powerwash Dish Spray – P&G
  • Dryer Sheet | Bounce Pet Hair and Lint Guard Mega Dryer Sheets – P&G
  • Electric Toothbrush | hum by Colgate Smart Rechargeable Electric Toothbrush – Colgate-Palmolive
  • Eye Care | Systane Hydration PF – Alcon Laboratories, Inc.
  • Foot Care | Lotrimin Daily Prevention – Bayer Consumer Health
  • Fruit | Del Monte Deluxe Gold Pineapple – Del Monte Foods, Inc.
  • Functional Beverage | Live Better Apple Cider Vinegar with Ginger & Turmeric – CVS Health
  • Green Laundry | all free clear Pure – Henkel
  • Hair Color | Schwarzkopf Color Boost – Henkel
  • Hair Styling | Remington Pro 1″ Multi-Styler with Twist & Curl Technology – Spectrum Brands
  • Hard Surface Cleaning | Microban 24 Sanitizing Spray – P&G
  • Health & Wellness | Claritin Cool Mint Chewables – Bayer Consumer Health
  • Healthy Snack | ALDI-exclusive Clancy’s White Cheddar Cheese Popcorn – ALDI Inc.
  • Home Improvement | 3M CLAW Drywall Picture Hanger – 3M
  • Laundry Enhancer | Snuggle SuperCare Scent Booster – Henkel
  • Laundry Pacs | Tide Hygienic Clean Heavy Duty 10X Power PODS – P&G
  • Liquid Fabric Conditioner | Downy Intense Scent + Freshness, Spring Rush – P&G
  • Liquid Laundry | Tide Hygienic Clean Free & Gentle Liquid Heavy Duty – P&G
  • Natural Cleaning System | H2O e3 Cleaning System – Thane Direct, Inc.
  • Oral Care | Crest Whitening Emulsions with Wand Applicator – P&G
  • Oral Hygiene | Colgate Keep Replaceable Head Manual Toothbrush – Colgate-Palmolive
  • Outdoor Cleaning | Carbona Pro Care Oxy Powered Outdoor Cleaner – Delta Carbona, LP
  • Pain Relief | AleveX – Bayer Consumer Health
  • Sports Nutrition | POWERADE ULTRA – Coca-Cola
  • Tableware | Hefty ECOSAVE – Reynolds Consumer Products
  • VMS | Patchology Little Helpers – Rare Beauty Brands
  • Yogurt | ALDI-exclusive Specially Selected Indulgent Greek Yogurt – ALDI Inc.