Newark, NJ — Mars Wrigley Confectionery U.S., LLC is moving its all pink Starburst packs from a limited-time offering to part of the brands permanent everyday portfolio, the candymaker reports.
“Our pink Starburst has been a fan favorite flavor for years and has led to the viral ‘I Am A Pink Starburst meme, which personifies feeling special and treating yourself, and others, accordingly,” says Justin Hollyn-Taub, director of fruit snacks. “We’re thrilled to make Starburst all pink a permanent offering in our brand portfolio to help ensure our fans feel as special as we think they are, every day of the year.”
To mark the occasion, Mars Wrigley is releasing Starburst all pink self-care kits, which include a gratitude journals, succulent, yoga towel, jade roller, meditative coloring book, shower steamer, sleep mask, tumbler and packs of all pink Starbursts. The self-care kits, which sell for 99 cents, are available at www.starburstallpink.com on a first come, first serve basis.
Hollyn-Taub adds: “We want to celebrate the positivity and empowering message all pink has come to stand for over the years. We recognize that our day-to-day lives have changed quite a bit this year — and we want to use this as an opportunity to encourage our fans to practice self-care.”