AMC Global Research Predicts Worsening Shortages In 2022

Blue Bell, PA — AMC Global OpinionRoute consumer research predicts worsening shortages, purchase delays and stocking up on essentials for 2022. Results reveal consumers are acutely aware of a current increase of prices and a decline in product availability, and are expecting and preparing for continued price increases, product shortages and supply chain issues in 2022.

Consumers’ attitudes are shifting towards withholding routine purchases until there is a sale rather than maintaining current purchasing habits, AMC finds. The insights gathered show that consumers will likely stock up on everyday purchases such as paper products, groceries, cleaning products and personal care/beauty items, while holding off on buying clothing and shoes until prices decrease. Larger purchases such as furniture, technology and electronics are also expected to be held off until prices lower or if there is a sale. 

Key findings of the research include:

  • Ninety-four percent of respondents noticed prices increasing recently, and 90 percent expect prices to continue to rise in 2022.
  • Sixty-seven percent of respondents found it hard to find specific products recently, and 66 percent expect this to worsen in 2022.
  • To address future supply chain issues, consumers are likely to change something in the coming year about how they buy staple household products. Seventy percent of consumers will change how they buy paper products (43 percent planning to stock up during a sale); 67 percent changing how they buy cleaning products (36 percent planning to stock up during a sale); 65 percent changing how they buy groceries (39 percent planning to stock up during a sale). 
  • Thirty-seven percent of consumers predict they will delay purchasing tech items, 34 percent motor vehicles, 33 percent furniture, 31 percent household goods in 2022.