American Licorice Extends Its Better-For-You, Made Simple Options

La Porte, IN — American Licorice Co. is expanding its better-for-you and “made with simple ingredient” product offerings vegan and organic confections.

“As we continue to track the rapidly evolving consumer and their needs, we never cease in our efforts to deliver delicious treats that surprise and delight them. The newest offerings from our flagship brands, along with the addition of Torie & Howard organic confections have broadened our offerings so there’s something for everyone to enjoy,” says Kristi Shafer, vice-president of marketing at American Licorice. “The flavor profiles of the Torie & Howard organic line have already sparked excitement and the feedback has been tremendous.”

Items joining the line in the fall are Red Vines Made Simple Black and Red Vines Made Simple Blueberry Pomegranate. The product is free from high fructose corn syrup, artificial flavors and artificial colors, with four-ounce trays carrying an SRP range of $1.99 to $2.29. Shipping November 2021.

The company recently released Sour Punch Tajin Tasting Kits in assorted featuring strawberry, green apple and blue raspberry, and Tropical Blends, a combination of Peachy Paradise, Citrus Surf and Kiwi Lagoon. Each unit holds two nine-ounce bags of Sour Punch Bites along with a mini bottle of Tajin seasoning.

Torie & Howard Gummi-Snaps in Wild Berry and Tropical assortments are bite-sized candies with a gummi center and outer candy shell. The product is USDA organic, vegan and free from gelatin, soy, GMO’s, artificial flavors and corn syrup.

Sour Punch Sweet Bites come in four non-sour flavors — Dream Berry, Passion Punch, Grateful Grape and Cotton Candy. They are available in nine-ounce standup bags with an SRP range of $2.99 to $3.49 and five-ounce hanging bags with an SRP range of $1.39 to $1.69.