Washington — NCA reached out to consumers to find out how they enjoy their candy corn and found that most (52 percent) eat the entire piece at once. But nearly one-third of consumers eat the narrow white end first and just 17 percent start at the yellow wider end.
Candy corn ranks in the top three favorite Halloween treats that consumers want to receive while trick-or-treating. In 2021, 80 percent of Americans say they’ll go trick-or-treating, according to NCA research.
While treats like candy corn play a central role in this seasonal celebration, most people in the U.S. enjoy chocolate and candy 2 to 3 times per week averaging about 40 calories per day and just one teaspoon of added sugar per day.