Arafa Appointed Chief Digital Officer At Barry Callebaut


Zurich, Switzerland — Amr Arafa has been appointed chief digital officer of the Barry Callebaut Group, effective January 15, 2024.

Arafa will be responsible for driving the company’s commitment to creating a tech-enabled organization supporting its growth strategy. In the newly created position, he reports directly to CEO Peter Feld and joins Barry Callebaut’s Extended Leadership Team.

He joins Barry Callebaut from IKEA, where he served as chief data officer for more than four years. Throughout his career, he has led various, large strategic digital transformation programs, including at Mondelēz International. He holds a bachelor of engineering in electronics from the Arab Academy for Science, Technology & Maritime Transport, Egypt, and a master of science in e-business management from the University of Warwick, UK.

“We are very pleased that Amr joins Barry Callebaut. As part of our BC Next Level program, we have committed to developing an agile, tech-enabled organization. This will not only benefit us internally at Barry Callebaut, but also will enable a seamless integration across our entire value chain – from our customers all the way to the cocoa farmers. With Amr, we have the right person on board to help us advance this digital transformation, says Feld.