London — During 2019, bakery and confectionery categories drove much of the gains for gluten-free products, according to Technavio, which anticipates the market to grow 9 percent, compounded annually, through 2024 to reach a value of $3.19 billion. Sector sales for 2020 are projected to rise 7.8 percent.
North America was the largest gluten-free market globally in 2019, and will continue to offer growth opportunities during the forecast period, according to the market research company. Rising instances of celiac and increasing distribution of gluten-free items will drive the market.
Product rebranding and innovations will also lift the market moving forward, according to Technavio.
In addition to traditional bakery such as bread, cakes and cookies, the gluten-free bakery sector also includes ingredients including baking powder and mixes, according to the market research company.