Coppell, TX — Barcel USA’s Takis spicy rolled tortilla chips are partnering with TikTok stars Charli D’Amelio and Tyler “Ninja” Blevins.
According to the company, the digital campaign will span platforms including YouTube and Twitch, “transporting teens from their everyday environment to one that captures the full-on, maxed-out, unleashed intensity of Takis snacks.” D’Amelio and Blevins will star in their own spots for the brand’s Fuego Summer Promotion. The hashtag challenge gives consumers the opportunity to engage with Takis for a chance to virtually meet D’Amelio and Blevins.
“Takis is my top choice in the snack aisle when I’m in the mood for something spicy or salty, so I’m super excited to be working with them on this insanely fun project,” says D’Amelio. “The Fuego flavor is my favorite, where every bite is intensely hot, yet amazing. I even have a hidden stash in my bedroom, just so I never run out.”
“Takis chips are the best,” says Blevins. “I can never say no to an open bag. Crunchy, spicy, and perfect for sharing with family and friends.”
“We’re a brand built on having big, bold flavors, so it only makes sense for us to team up with superstars like Charli and Ninja — two young, talented professionals who have unequivocally disrupted the social media game,” says Sandra Peregrina, marketing director of salty snacks for Barcel USA. “As the leader in the salty snack category, we are constantly ideating new, exciting products while continuing to provide consumers with the intense-to-the-core flavors they’re craving. It’s through this dynamic campaign that we’ll continue to build awareness and encourage trial of our growing family of fiercely flavorful Takis snacks.”