New York — Bazooka Candy Brands will have two commercials running during the first ever alternate telecast of the Super Bowl on Nickelodeon. The prime-time ad slot will feature Juicy Drop Gummy Dip ‘N’ Stix and Push Pop Gummy Pop-Its.
According to the company, both commercials celebrate the fun that defines the Bazooka Candy Brands portfolio. The Juicy Drop spot encourages audiences to add their own flavor to everyday moments. The Push Pop Gummy Pop-Its creative centers on the unique opportunities for play that come with the candy.
“Bazooka Candy Brands is all about creating fun and memorable experiences through our candy,” says Rebecca Silberfarb, VP brand marketing. “As we look for big and impactful ways to unite and grow our community, partnering with one of the biggest and most entertaining events of the year was an easy decision. We can’t wait to cheer alongside the millions of fans tuning into the game on February 11th.”
The 30-second spot will feature back-to-back commercials for both Juicy Drop Gummy Dip ‘N’ Stix and Push Pop Gummy Pop-Its and air during the game.