New York— Bazooka Candy Brands is launching Ring Pops Put Your Colors Where Your Mouth Is, a new marketing platform positioning its Colorfest products as a way for sports fans to display team colors.
The campaign debuted in conjunction with the Seattle Seahawks’ 2026 home opener against the New England Patriots at Lumen Field, where the company distributed 70,000 blue-and-green Ring Pops to fans. As part of the campaign, Bazooka aired a national commercial on Peacock during the game.
Content creator and former UCF placekicker Donald De La Haye, known online as Deestroying, is participating in the activation. De La Haye, who has more than 14 million subscribers across his social platforms, built his following through football-focused content, including trick shots and matchups with professional players. He has also played professionally in the Canadian Football League and United Football League.
A broader “Defend the Ring” initiative is designed to extend the concept to championship-winning teams, with Ring Pop distributing products in team colors to fans following championship victories.
