Beneo Appoints Sales Managers for North, Latin America


Parsippany, NJ — Functional ingredients manufacturer, Beneo GmbH, is appointing Juliana Hirata area sales manager, U.S. and Canada, and Thomas Weber area sales manager, Latin America. The appointments are effective September 1.

Juliana Hirata
Thomas Weber

In her new role, Hirata assumes responsibility for the U.S. and Canadian food business and leads the U.S. sales team. She joined the company in 2003 and has served in a variety of commercial and sales roles in Central and South America. In her new role, Hirata will draw on her experience with market-specific solutions to work with Beneo’s partners and direct customers to deliver consumer-trending solutions for the U.S. and Canada markets.

Weber will lead the business in Latin America including the recently combined markets of Mexico, and Central and South America. After joining Beneo in Germany in 2007, Weber relocated to Mexico in 2011 as area sales manager, Mexico. In his new position, he will collaborate with customers and partners throughout Central and South America.

“I am excited to welcome Juliana and Thomas into their new and challenging roles. They bring deep experience and skills that will enhance our business and the connections with our many partners. The entire Beneo team is looking forward to their inspirational leadership as we work together throughout the Americas to support food and beverage manufacturers in making their products healthier and reflective of regional preferences,” says Jon Peters, Beneo sales director, Americas.