Ferrara Auctions Off Art Collection Painted By Trees To Commemorate Planting of 1.5M Trees


Chicago — To commemorate reaching its goal of planting 1.5 million trees by 2022, Ferrara Candy Co., Inc.’s Black Forest gummi candy brand is auctioning off a new art collection in partnership with the National Forest Foundation.

The “A Brush with Nature” collection was produced using materials such as paint brushes and conte crayon affixed to adjacent limbs and branches of trees with eco-friendly twine in the Angeles National Forest. As wind moved the branches, the trees “painted” 10 unique pieces of art.

“We’re thrilled and honored to have given trees a platform to add their own unique voices to the discussion of nature preservation with our ‘A Brush with Nature’ collection,” says Sara Lieberman, brand manager, Black Forest. “It’s a joy to see Black Forest’s commitment to doing real good come to life through each painting.”

Bidding on the collection is live on eBay with an opening amount set at $100. Reprints will also be available through eBay. All proceeds from both the auction and sale of the replica prints will go directly to the National Forest Foundation.

“Black Forest has walked the walk when it comes to its commitment to preserving our nation’s most at-risk forests,” says Mary Mitsos, CEO, National Forest Foundation. “We’re thrilled to announce that our partnership with Black Forest has hit our original 1.5-million trees milestone, and we look forward to partnering on even more reforestation projects through the proceeds generated from their ‘A Brush with Nature’ by Black Forest initiative.”

According to the company, the 2020 pledge is part of a larger long-range effort to plant 10-million trees by 2030 and seeks to reforest land previously ravaged by wildfires

The “A Brush with Nature” auction will be live until Tuesday, June 28 at 8:00 a.m. EST.