Bobo’s Debuts Pride Bar, Donates 100% Of Proceeds To LGBTQ+ Organizations


Boulder, CO — For the second year, Simply Delicious, Inc. is offering limited edition Lemon Poppyseed Pride Bars under its Bobo’s Oat Bars brand. In an initiative to give back to the LGBTQ+ community, the company has entered into a new partnership with PFLAG National and is extending its relationship with local Colorado non-profit, The Center on Colfax, and will be donating 100 percent of the proceeds from every purchase of the bar to help provide resources and support to LGBTQ+ individuals and families.

According to the company, it hope the initiative illustrates inclusion, acceptance and love towards others. Working with The Center and PFLAG aligns with the Bobo’s brand’s passion for equality and making people feel welcome, according to the company. The Center on Colfax is a collaborative leader in creating a safe, healthy, inclusive, equitable and affirming Colorado for all LGBTQ community members. The organization works to further statewide initiatives to reduce harassment and discrimination. PFLAG is the first and largest organization for LGBTQ+ people with more than 200,000 members and supporters.

“Our team is so thrilled to have the opportunity to connect with organizations that spread our mission of loving others like family,” says TJ McIntyre, CEO of Simply Delicious. “The work that The Center and our national partner do have helped to give a voice to the LGBTQ+ community and we are honored to help them in their endeavors all year long.”

“We are so happy to be partnering with Bobo’s for a second year to support our efforts and our local LGBTQ+ voices,” says Rex Fuller, CEO at The Center on Colfax. “We are thankful to have a community partner that truly encourages our mission through the work that they do.”

“With Pride celebrations and community gathering places shuttered as a result of the Covid-19 crisis, it is important for the parents, families, and allies of LGBTQ+ people—from PFLAG members to businesses like Bobo’s—to proudly share our support,” says Brian K. Bond, Executive Director of PFLAG National. “PFLAG is grateful for Bobo’s partnership, which will help enhance our education, support, and advocacy efforts nationwide.”

The Pride Bars are available in six-ct packs with a SRP of $14.94 through the company’s website and The Center on Colfax‘s website. The bars are available in a six-pack for $14.94. For more information on Bobo’s and the pride bar, please visit For more information on The Center on Colfax and how you can support their organization, please visit To find out more about the work PFLAG is doing and how you can support their work please visit