Brandgenuity To Rep Brownie Brittle For Licensing


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New York — Licensing agency Brandgenuity has been selected as exclusive agency of record for Brownie Brittle, by Second Nature Brands. The company plans to extend the thin, crispy, crunchy, and brand into food categories including sweet and salty snacks, cereal, granola bars, ice cream, yogurt, baking mixes and more.

The company notes Brownie Brittle appeals to the growing consumer demand for premium indulgent snacks.

“We are thrilled to be extending Brownie Brittle into more product categories that satisfy brownie fans seeking that rich chocolate taste,” says Sean Kristl, senior brand manager, Second Nature Brands. “It is the first time we’re licensing out the Brownie Brittle brand and it was vital that we work with a team who is passionate about our brand and has the right food licensing experience. We can’t wait to see what innovative ideas the Brandgenuity team will bring to the table.”

“We could not be more excited to get to work with Brownie Brittle,” says Rachel Humiston, vice-president, client services, at Brandgenuity. “As food and beverage licensing continues to grow, we think this is the perfect time to extend Brownie Brittle. The indulgent, flavor-driven nature of Brownie Brittle lends itself to many more snacking occasions. And, the brand has multiple delicious flavors — Chocolate Chip, Salted Caramel, Toffee Crunch and more — that will be desirable for licensees.”