American Fork, UT — Built Brands Holdings LLC has unveiled a new campaign to showcase its protein-focused nutritional products. The “You’ve Gotta Try This” campaign is centered around flavor profiles across the brand’s more than 20 varieties.
The new campaign goes beyond the OTT and OTV advertisements on streaming platforms and YouTube and extends into brand-owned social content across a variety of platforms (TikTok, Instagram, Facebook and Twitter) being made in partnership with comedic actress Jude Salazar.
As the brand’s “lead flavoruptor”, Salazar will encourage trial of the brand’s wide variety of flavor offerings by bringing the “You Gotta Try This” messaging to the country as she conducts “Man on The Street” style interviews with unsuspecting consumers in three major cities across the U.S. (Salt Lake City, LA and NYC).
In addition to Salazar’s on-the-street exploits, hundreds of additional on-the-street teams will be filming and sharing the “You Gotta Try This” campaign across the U.S.
“We know how important high-quality protein is to maintain a healthy, active lifestyle and that’s why we’ve specially created Built Bars to provide you with the fuel you need and tasting like the treats you want. Our new ‘You Gotta Try This’ campaign showcases to consumers the Built Bar difference from other high-protein snacks: their unbeatable taste!,” says CEO and Co-Founder of Built Bar Nick Greer. “We here at Built Bar know that tasting is believing, so go ahead and try one of our delicious flavor options, including our five new flavors that were just released, and experience the Built Bar difference for yourself.”
In tandem with the new campaign, Built is bringing five additional flavors to try into its portfolio with two returning fan-favorites, cookie dough and coconut brownie, and three new seasonal releases, white chocolate peppermint granola, candy cane brownie bar and candy cane brownie puff.