It’Sugar Opens Store In Times Square, Adds First Canadian Location 


Ft. Lauderdale, FL — Specialty candy retailer It’Sugar has opened a new 20,335-square-foot pop-up candy department store in Times Square, New York; taking over space vacated by Modell’s Sporting Goods, Inc.

According to the company, the Times Square location is the second largest It’Sugar store and epitomizes what the brand is known for.

“Times Square is a major entertainment hub, and we are so excited to be a part of one of the world’s most visited tourist attractions,” says Jeff Rubin, founder and CEO of It’Sugar. “It’Sugar is known for creating an environment like no other — one that fosters the greatest feeling of happiness; allowing you to enjoy the treats you love without judgment. At It’Sugar, it is not only about taste, but also about delivering a unique experience and our store in Times Square provides just that. We are having an exciting year of store openings, proving that America still loves candy!” 

The store spans two stories and features a lollipop garden, a New York City skyline made entirely out of jelly beans, more than 35 licensed candy brands and immersive areas devoted to retro, international and TikTok-trending candy.

It’Sugar has also opened its first location in Canada in North America’s largest mall, West Edmonton.

“We are excited to expand outside of the U.S. with our first ever store in Canada, at the largest mall in North America,” Rubin states. “With the grandest assortment of confectionery treats and popular licensed merchandise, we are looking forward to bringing America’s favorite chocolate and candy treats to Canada.”