Elmshorn, Germany — CAPOL Group says its new website provides a unique customer experience for its patented natural colors product range. It includes a new brand design for its natural pigments line marketed under the Vivapigments trademark.
“By launching a dedicated website for our color technology, we intend to bring inspiration to product developers by exploring the unique advantages of Vivapigments for their food color applications,” says Ann-Christin Meier, CAPOL marketing manager. “These encapsulated natural color pigments excel in many applications. They thrive when dispersed in fat-based matrices and are also perfectly suited for plating applications,” she explains.
Where traditional water- and oil-soluble natural colors cannot achieve desired results, Vivapigments have unique properties that can help developers obtain bright and stable colors, the company reports.
Visitors to the new website can find application examples, an inspirational blog and information about the latest additions to the color portfolio, such as natural color dispersions.