Catalina Crunch Welcomes Behr As First Chief Research & Development Officer


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Indianapolis — Catalina Snacks Inc. has appointed Wendy Behr as its first chief research & development officer. Behr most recently served as chief product officer at Nature’s Fynd, leading a 150-person organization.

“We are thrilled to welcome Wendy Behr to the Catalina Crunch family as our new chief research & development officer,” says Doug Behrens, CEO. “Her extensive experience and demonstrated leadership in driving product innovation and enhancing quality align perfectly with our commitment to delivering exceptional products that meet the evolving needs of our consumers.”

Behr has held leadership positions at organizations including Sovo Brands, Whitewave Foods, and Keurig Dr. Pepper.

“I am honored to join Catalina Crunch at such an exciting time in the company’s growth journey,” says Behr. “Catalina Crunch has already made significant strides in product innovation across multiple categories, and I am eager to collaborate with the talented team to further enhance our processes, products, and overall consumer experience.”