Plano, TX — PepsiCo, Inc. is extending its Cheetos brand with Crunch Pop Mix — a combination of traditional Cheetos Crunchy and Cheetos Popcorn, which was introduced during last year’s Super Bowl LIV. According to the company, the product “is so deliciously tantalizing that it comes with its own mock advisory, warning fans it may be snatched by others’ Cheetle-coated fingers.”
In support of the launch, the company reports a recent consumer survey found nearly half of Americans (48 percent) admit to sneaking snacks from friends or loved ones, and among those, one in four (25 percent) even admit to doing it with some regularity.
Cheetos Crunch Pop Mix also ties into recent food and snack mashup trends that emerged during 2020, including the infusion of snack mixes into mealtime occasions, leading to other innovations and campaigns such as Cheetos Mac ‘n Cheese, a Cheetos cookbook and a PepsiCo Foods North America recipe hub, MoreSmilesWithEveryBite.com.
“2020 was a year unlike any other in that we saw the incredibly popular introduction of Cheetos Popcorn in January, quickly followed by world-changing events that affected every industry differently,” says Rachel Ferdinando, SVP and CMO, Frito-Lay North America. “For our brands, we saw trends like Cheetos recipe searches skyrocketing 190 percent. So now we’re thinking with that lens through everything we introduce to the world. Hopefully Cheetos Crunch Pop Mix can provide a small moment of joy and bring a few smiles this year.”
Cheetos Crunch Pop Mix is available in seven-ounce bags with a SRP of $3.99 and 2.25-ounce bags with a SRP of $1.89.