Battle Creek, MI — To celebrate 30 years of the modern reality TV era, The Kellogg Co. is launching exclusive Cheez-It Reality TV Collector’s Cheddition boxes.
The two boxes each showcase a star of reality TV — Nicole “Snooki” Polizzi and RuPaul. “As a brand with ‘real’ at the core of its product, it was important for Cheez-It to highlight stars who truly embody what it means to be real. Snooki and RuPaul have always and continue to give fans an authentic portrayal of themselves during each reality TV episode, no matter what is thrown their way,” says Erin Storm, senior marketing director of Cheez-It. “It only makes sense for Cheez-It to celebrate the unfiltered genre filled with 100 percent real stars, just like our original, made with 100 percent real cheese snacks.”