Cheez-It Is First Official Snack Of WNBA’s Indiana Fever


Chicago — Kellanova has inked a deal with Pacers Sports & Entertainment for its Cheez-It crackers to be the first official snack of the Indiana Fever.

The multi-year sponsorship includes players sporting the iconic Cheez-It logo on practice jerseys, the arena lighting up with neon orange and red LED signage takeovers and some game time fun.

To celebrate, the brand is introducing the Cheez-It Threez-It Challenge, giving fans a chance to win Cheez-It crackers if the Indiana Fever score “an absurd amount” of three-pointers during any home game.

“We know our Cheez-It obsessed fans go to great lengths for their favorite crackers, and sports superfans match that same obsession level when it comes to their favorite teams,” says Cara Tragseiler, senior brand director for Cheez-It. “With our roots in college football where fanfare knows no bounds, we strategically set our sights on basketball to double down on the sports-and-snacking occasion and — most importantly — celebrate these absurdly talented athletes. We are proud to join the Fever fandom as the team’s first official snack partner.”