Chips Ahoy! Kicks Off Birthday Celebration With Sweepstakes


East Hanover, NJ — Mondelēz International, Inc. is celebrating the 60th birthday of its Chips Ahoy! brand with the Chips Ahoy! Happiest Birthday Party.

Now through May 15, the company is is activating a sweepstakes where consumers can enter for a chance to win a day on a Chips Ahoy! branded yacht in Miami.

Along with the two grand prize winners. 300 others will receive limited-edition Chips Ahoy! Happiest Party Kits including a branded Bluetooth speaker, disposable camera, Chips Ahoy! cookies and custom brand-inspired merch designed by streetwear designer Vandy The Pink.

“Chips Ahoy! is ‘Here for Happy’ and we know birthdays are some of the happiest times of year for everyone, no matter how old you are,” says Sabrina Sierant, senior director Chips Ahoy!. “We are always looking for ways to up the ante when it comes to celebrating, so this year, we’re excited to offer some of our biggest fans the chance to have the most memorable, happiest birthday celebration ever through our sweepstakes.”