New York — Mondelēz International, Inc. is partnering its Chips Ahoy! brand with Boys & Girls Clubs of America (BGCA) to launch the Follow Your Art campaign and committing to donate $1 million to help fund BGCA art programs through 2024.
“We are honored to work alongside a brand who recognizes the arts as an essential pathway for young people to discover their passions and build a positive future,” says Jim Clark, president & CEO, Boys & Girls Clubs of America.
The brand is releasing limited-edition cookies with blue coated candy pieces inspired by BGCA brand colors and packaging with designs inspired by artwork made by six Boys & Girls Club teen national contest winners. In addition to having their art featured on the packaging, each winning member’s Club has received $2,500. The packs will be available in retailers nationwide by May.
In addition to the cookies, Chips Ahoy! hosted an immersive art experience for members of the Variety Boys & Girls Club in Los Angeles. Artist Amber Vittoria led a painting class and BGCA alum Mario Lopez, who benefitted from the organization’s arts programming himself, spoke.
“I grew up in BGCA, so the organization has a special place in my heart,” Lopez says. “I hope I was able to inspire members of the Variety Boys & Girls Club by telling them about my journey of developing my passion for theater.”
Chips Ahoy! is also launching a Follow Your Art sweepstakes, which adds a $1 donation for every entry, up to $100,000, to BGCA art programs.
“We are proud to launch this campaign to help bring happiness to our fans all while giving back to our communities through a great organization,” says Julia Rosenbloom, brand manager, Chips Ahoy!. “The reality is that art education is being deprioritized. We hope this helps more teens find their happy place.”