Chris Pratt Is Mr. P: Pringles 2024 Big Game Spot Shows The Star’s Resemblence To The Character


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Chicago — Kellanova is bringing its Pringles brand to the Super Bowl in its seventh consecutive Big Game ad spot, titled Mr. P. In the spot the brand proves the mascot isn’t just found on its classic cans, he can be seen in unexpected places and faces — including Hollywood’s Chris Pratt.

Following the unveil of Pringles’ social teaser, consumers speculated whose iconic mustache would be featured in the brand’s commercial. Author and advocate, Katherine Schwarzenegger Pratt confirmed her husband as the man behind the ‘stache on Instagram.

The spot shows fans what happens when Pratt notices a similarity between himself and the flavor icon. Once he sees the resemblance, he can’t unsee it. It isn’t until Pratt is offered the movie role of starring as Mr. P that he realizes the mustached character is everywhere, even in himself. 

“Pringles has always been one of my go-to favorite snacks, especially the Salt & Vinegar flavor,” says Pratt. “When Pringles asked me to join them in bringing the story of seeing Mr. P to life, I was honored and immediately began growing out my strikingly similar mustache to get into character. Once fans see the ad, they’ll see Mr. P everywhere, just like I do.”

“In our first Big Game appearance as Kellanova, we’re celebrating how our fans have organically been spotting and sharing Mr. P in the wild for years,” says Lyndsay Rogers, U.S. salty snacks vice president and general manager. “Pringles’ ‘Mr. P’ puts the spotlight on our beloved global snacking icon with the help of a Hollywood icon, Chris Pratt.”

The :30 second spot will air during the first quarter and be supported with a fully integrated campaign including PR, digital, retail marketing, influence, and social media.

In addition to the ad, through February 16, consumers can share where they see or how they create Mr. P for a chance to win some cash by sharing an image or video of sightings on Instagram or TikTok using #ISeeMrP and #PringlesContest for the chance to win up to $15,000.