Circana: 84% Of Snack Sectors Improve On-Shelf Availability Rates


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Chicago — New research from Circana reveals that while 84 percent of snack sectors have improved their on-shelf availability rates, some are still exhibiting mixed results, underscoring the need for monitoring and adaptation to meet consumer demand. The research firm’s analysis of the snack market explores various facets of snacking behavior, highlighting the importance of on-shelf availability as a critical factor influencing consumer purchasing decisions.

The company notes flavor and taste reign supreme in the snacking universe, with 83 percent of consumers reporting they choose snacks that have a flavor they prefer. Despite economic constraints, consumers remain loyal to familiar products, emphasizing the need for incentivizing purchases and leveraging integrated marketing strategies to drive engagement.

“As consumer behaviors continue to evolve, it’s crucial for brands to innovate and differentiate themselves in the competitive snack market,” says Sally Lyons Wyatt, global executive vice-president and chief advisor of Consumer Goods & Foodservice Insights at Circana. “By understanding trends, such as the increasing demand for indulgent offerings as a temporary escape from daily stressors, the rise of snacking as a meal replacement due to busy lifestyles, the need for better-for-you snacks to assist with daily nutrition, and the importance of on-the-go convenience, brands can effectively tailor their offerings to help consumers find the right balance and meet their evolving needs.”

The rise of screen time presents a significant opportunity for snack brands to connect with consumers, Circana reports. As 34 percent of consumers turn to social media to discover new snack foods and trends, snack brands have a prime opportunity to engage and form deeper connections with their target audiences. With 20.2 percent of eating occasions occurring while watching TV programs, it’s evident that screen time has become intertwined with snacking routines. By aligning with relevant cultural moments and occasions, brands can capitalize on viral trends and ignite excitement among consumers, potentially driving increased engagement and sales, the research finds.

“Brands that prioritize the optimization of their price pack architecture, streamline their supply chain, and leverage loyalty programs are poised to not only meet but exceed evolving consumer demands,” says Darren Seifer, industry advisor for Consumer Goods & Foodservice Insights at Circana. “By focusing on these strategic imperatives, brands can cultivate stronger relationships with their customers, driving sustained growth and long-term success in the ever-changing snack market.”