Survey Says 69% Of Shoppers Struggle To Pay Grocery Bills


Seattle — Current economic conditions are significantly impacting nearly all consumers’ shopping habits, with more than two-thirds indicating that they are struggling to pay their grocery bills, according to Swiftly Systems Inc.’s True Cost of a Grocery Shop survey. The research gauges how consumer food shopping habits and behaviors are evolving in the face of rising inflation and costs.

Food costs are becoming too expensive for the average American and are increasing because of record inflation and ongoing economic challenges, the company reports.

Other key takeaways from the survey include:

  • Nearly all (83 percent) survey respondents rely on some form of coupon, rewards app or loyalty program
  • 74 percent have changed their grocery shopping habits in the last year
  • 70 percent of respondents prefer and choose to shop in store at a local grocery store
  • 33 percent are shopping in-store more than years’ past

As a result of today’s economic uncertainties, the survey confirms that consumers have adapted not just what they buy, but how they buy, and the recent uptick of in-store shopping presents an opportunity for brick-and-mortar grocers. In tandem, the findings showcase how loyalty programs and digital coupons catalyze and motivate consumers to prioritize in-store visits.

“The grocery sector is at a turning point. After massive e-commerce growth throughout the pandemic, we are beginning to see a transition as consumer spending is tested by inflation and a looming recession. Furthermore, the potential consolidation of giant supermarket chains could also lead to increased prices, which would be especially hard for consumers to absorb in today’s challenging economy,” says Henry Kim, co-founder and CEO of Swiftly. “Findings from this survey amplify the need for today’s brick-and-mortar grocers to solidify and own digital customer relationships and modernize digital revenue streams, in order to be competitive and maintain a loyal customer base.”