Cookie Dough Variety Joins Twix Line With Giveway To Celebrate National Cookie Dough Day


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Newark, NJ — Twix Cookie Dough, which pairs classic Twix cookie bars with a cookie dough-flavored layer, sprinkled with chocolate cookie bits and coated with milk chocolate, will hit retail shelves in December from Mars Wrigley

TWIX Cookie Dough Mailer

To preview the brand to consumers, the company will be giving away 1,000 exclusive first taste samples to candy consumers in celebration of National Cookie Dough Day on Tuesday, June 21.

The first 1,000 people to visit twix.com/cookiedough on National Cookie Dough Day and enter their information will receive exclusive first samples of the product.

“Mars is thrilled to announce Twix Cookie Dough as our newest flavor innovation,” says Michelle Deignan, Mars Wrigley senior brand director. “Twix Cookie Dough is the perfect mashup of two fan favorites — our classic Twix bar and the nostalgic flavors of cookie dough — all wrapped into one. We’re looking forward to making superfans happy with an exclusive first taste now, in celebration of National Cookie Dough Day, and then to sharing Twix Cookie Dough with all fans when it hits shelves later this year.”

Beginning today, fans can also visit the website to sign up for an email reminder to revisit the site on June 21 for their chance to claim the samples.

The product will be available nationwide beginning December 2022 in 1.36-ounce singles, 2.72-ounce share size and 9.7-ounce standup pouches of minis.