Crunch Brand Gets New Look

CRUNCH Logo with Tagline (1)
Screen Shot 2020 07 30 At 9.59.24 AM

Parsippany, NJ — Ferrero U.S.A., Inc. has redesigned the logo and packaging for Crunch chocolate bars to reflect a more modern appearance, according to the candymaker.

The new packaging highlights that the bars are made with “100% real chocolate” and crisped rice. The brand’s packaging was last redesigned in May 2018 following Ferrero’s acquisition of Nestlé U.S.’s candy business earlier that year. Crunch bars were also reformulated in 2018.

The new logo and packaging will be used across the entire Crunch line, including Buncha Crunch, fun-sized bars and mini standup bags, Ferrero reports.