Parsippany, NJ — Raising the ‘Bar’ to Help Kids is a new promotion from Ferrero North America. The program, which features the Crunch, Butterfinger and Baby Ruth brands, aims to positively impact kids’ health through a partnership with Children’s Miracle Network Hospitals.
To kick off the campaign, all three brands have reimagined wrappers with limited-edition packaging designed by Children’s Miracle Network Hospitals Champions, who are child ambassadors that advocate for the charitable needs of children’s hospitals across the U.S. The images are meant to represent an imaginative, fond or memorable moment in their lives.
From now through August 13, 2021, the company will donate a percentage of the retail purchase price from all participating products (limited-edition and regularly packaged singles, share packs and fun size bags), up to $350,000, to Children’s Miracle Network Hospitals.
“We’re very excited to partner with this great non-profit organization and invite our customers to join us in our journey to support all the futures made possible by the Children’s Miracle Network Hospitals,” says Mark Wakefield, senior vice-president marketing, Ferrero mainstream chocolate & Nutella. “Just like Children’s Miracle Network Hospitals, Crunch, Butterfinger and Baby Ruth aim to create moments that bring people together every day.”
As part of the donation, the Butterfinger brand has also committed to raising funds by collaborating with Extra Life, a program affiliated with Children’s Miracle Network Hospitals. Extra Life has roots in the gaming community and supports more than 170 hospitals across North America. On June 3, 2021, Butterfinger and Extra Life will host a fundraising stream for gamers to play Final Fantasy XIV.
“We are thrilled to welcome aboard Ferrero as a new partner of Children’s Miracle Network Hospitals,” says Teri Nestel, president and CEO of CMN Hospitals. “Through retail engagement and programs like Extra Life, CMN Hospitals and Ferrero make giving easy and create a connection to a greater cause. We know there’s power in numbers and when we make it easy for everyone to give back to their community, our collective impact grows exponentially.”
About the Champions:
- Crunch: Designed by Champion Ciarlo: “I just don’t really get to see that many characters like me so I just thought it would be cool for me to be a T-rex with crutches. I love everything about Children’s Miracle Network Hospitals. It makes me feel really good to help other kids!”
- Butterfinger: Designed by Champion Audrey: “I know how much my Children’s Hospital means to me and kids like me. Being able to help kids and their hospitals in such a fun way is really awesome!”
- Baby Ruth: Designed by Champion Logan: “I love that Children’s Miracle Network Hospitals helped me be the best me I can be. I really enjoy coloring and wanted to see my artwork on a candy bar I could eat.”