New York — Bazooka Candy Brand’s Bazooka Bubble Gum is partnering with New York coffee house, Birch Coffee on a “Cup of Joe” collaboration to celebrate the brand’s 75th anniversary. Through the holiday season, Birch Coffee locations are offering a limited edition “Classic Cup of Joe” coffee blend, packaged in Bazooka’s iconic red white and blue graphics available for purchase in-store and online.
Additionally, consumers can redeem Bazooka Comics for a free cup of coffee at all Birch Coffee House locations through November 21. Customers will also be able to engage with Bazooka Joe through a variety of visual displays at the coffee house during the campaign period.
“We wanted to culminate our year-long birthday celebration with an event in New York City where Bazooka® was started and our headquarters still is today,” says Rebecca Silberfarb, vice-president brand marketing, Bazooka Candy Brands. “Birch Coffee and Bazooka Bubble Gum share a mutual respect for the classics, and this partnership offers customers a chance to rediscover our legacy while getting a taste of our future with this combination of the two ‘Joe’s’.”
“I have very fond memories of popping a piece of Bazooka Bubble Gum into my mouth while chuckling at the comics as a child with my dad,” says Paul Schlader of Birch Coffee. “This collaboration is a trip down memory lane for us, and for our customers.” Jeremy Lyman of Birch Coffee also adds “Our whole brand concept is based on the simpler things in life, a cup of coffee and a good conversation; and what better way to do that than to collaborate with an iconic brand like Bazooka® and have customers enjoy the classics in life: a cup of Joe, and a Joe comic.”
According to Bazooka Candy Brands, this collaboration marks one of many initiatives celebrating Bazooka Bubble Gum’s 75th birthday, including the premiere of a short documentary that showcases Bazooka Bubble Gum’s history.