Dart Joins Perfetti Van Melle In Growth, Transformation Role


Erlanger, KY — Perfetti Van Melle USA, Inc. names Paula Dart vice-president, growth and transformation. Dart joined the company earlier this month to establish this new executive leadership team role for North America.

“As we continue to grow rapidly and meet fast-changing consumer behaviors and market dynamics, we’re pleased to welcome Paula as key new member of our executive team. Her wealth of experience and history of success in growth and business transformation with leading global consumer companies will be key in reaching our aspiration of leading North America in our confectionery categories of gum, candy, and mints,” says Sylvia Buxton, president & CEO of Perfetti Van Melle North America.

Dart comes to Perfetti Van Melle from Diageo plc, where she was vice-president of global ecommerce, leading the newly formed Center of Excellence. Before that, she was with the Coca-Cola Co. for more than 20 years, working across marketing, strategy, innovation and category and customer management, rising to global VP level roles in these areas. She also has marketing agency experience in-house and externally.

Dart holds a B.A. from St. Mary’s College in Notre Dame, IN.