Designer Betsey Johnson Collabs With Peeps On Handbag Collection


Los Angeles, CA — Fashion maven Betsey Johnson has teamed with the Just Born, Inc.’s Peeps brand to create a limited-edition capsule collection for the spring season.

The new “Sweet Treat” capsule features seven unique styles adorned with rhinestones and dazzling details, a Johnson signature touch. The collection includes the iconic Peeps Bunny on prints throughout, as well as an oversized Bunny-shaped bag outfitted with yellow, pink or blue rhinestones, sparkling eyes, a nose and feet to stand on any surface. Each bag is unique with custom lining, and the entire collection brings the Peeps brand to life with Johnson’s quirky touches.

“It’s all about having a little fun with your favorite sweet treat. Peeps always marks the beginning of Spring for me!” says Johnson. “I wanted to bring their iconic marshmallow Bunny to life, bringing a larger-than-life kind of personality into the accessories.”

“We are thrilled to collaborate with the iconic Betsey Johnson this Easter, as this limited-edition capsule collection blends Betsey’s unmistakable vibrant style with the sweet, nostalgic charm of Peeps,” says Caitlin Servian, brand manager. “We can’t wait to see how our fans enjoy the collection this Easter and beyond!

The seven-piece handbag collection has a retail prices range of $38 to $158.