deWerff Named VP, Commercial Integration & Strategy At Perfetti Van Melle

Brian deWerff

Erlanger, KY — Perfetti Van Melle has named Brian deWerff vice-president, commercial integration & strategy for its North America business, based in Erlanger, KY. DeWerff joined Perfetti Van Melle at the beginning of October when the company closed on its acquisition of Mondelez International’s gum business. His addition to the company’s executive leadership brings a focus on overseeing the integration of the acquired brands in the U.S. and Canada including Trident, Dentyne, Bubblicious and Stride.

“As our North America business continues to grow, both our existing business and through the recent acquisition of brands, we’re pleased to have Brian bring his deep experience and knowledge from category development, sales planning and customer development in the FMGC candy and snack industry,” says Perfetti Van Melle North America president and CEO Sylvia Buxton. “His 10 years of leadership on the Mondelez International team, as well as knowledge of the gum category with major national retailers will be key to helping guide our business integration strategies with innovation and growth at the forefront.”

Before joining Perfetti Van Melle, deWerff was most recently with Mondelez International as senior director of category development and sales planning, director of category development and strategy for the confections business and vice-president of channels sales for convenience stores. He also spent nearly nine years with Hormel Foods in customer executive and sales analyst roles.