Dove Chocolate Launches #DOVEInstaGrants To Support Female Small Business Owners


Newark, NJ — Mars Wrigley is unveiling the #DOVEInstaGrants program through its Dove Chocolate brand. The program is designed to support budding and established female small business owners. The brand is calling on women to pitch new ideas and established small business concepts for a chance to receive one of three $10,000 grants to fuel their entrepreneurial dreams.

Female business entrepreneurs will be considered for Dove Chocolate “InstaGrants” by sharing a :30 second business “pitch” video in-feed on Instagram with #DOVEInstaGrants #Contest @DoveChocolate in the caption, or by visiting through Friday, November 19. The site also includes details on how to enter and tips on crafting a winning pitch.

The program is inspired by Dove’s long-term partnership with CARE, an international humanitarian agency. The company says the partnership was built on the mutual desire to empower women in West African cocoa-growing communities to build their own small businesses and define their financial voice.

“As part of a company that actively supports women, as seen through Mars’ Full Potential Platform, and as a long-term partner of CARE, #DOVEInstaGrants embodies our mission to help support and elevate women in business,” says Leslie Philipsen, brand director, Dove Chocolate. “The goal of #DOVEInstaGrants is to offer women a sense of community and support with a platform to express their smart business ideas – whether they’re just getting started or are more established. Mars Chocolate has seen remarkable progress through our work with CARE in West Africa, and we’re excited to help ignite creativity and conversation here in the U.S. by helping women build their financial confidence.”

To help raise awareness for the #DOVEInstaGrants program, the company has partnered the Dove brand with female money experts Tori Dunlap (@Herfirst100k) and Carmen Perez (@makerealcents), who help women build financial equity and confidence through their social channels. Tori and Carmen are encouraging their followers to enter for a chance to win a grant and will also join Philipsen in judging the entries and selecting the finalists, with an eye to concepts that showcase innovation, sustainability and female-first ideas.