DOVE InstaGrants, Focused On Women Entrepreneurs, Accepts Submissions


Newark, NJ — Mars Wrigley’s Dove Chocolate brand is continuing its commitment to supporting female entrepreneurs and small businesses in the U.S. by launching its second year of DOVE InstaGrants — a program designed to uplift, celebrate and empower women entrepreneurs — with a chance to win one of three $10,000 grants.

“With the great success of last year’s program, we wanted to inspire moments of everyday happiness again by relaunching DOVE InstaGrants and offer even more women a chance to live out their business and entrepreneurial dreams,” says Michelle Deignan, senior director at Mars Wrigley. “

According to researchers from Columbia Business School and London Business School, 63 percent of women entrepreneurs are less likely to receive funding than men, regardless of their background and ideas, so there is still a lot of work to be done to ensure women are given the financial confidence they need to excel.”

The company says this year’s program provides women across the U.S. an opportunity to pitch a new business idea or established small business concept for a chance to win a $10,00 grant and additional support to come in 2023. To participate, women entrepreneurs should share a :30 second business pitch via Instagram with the hashtags #DOVEInstaGrantsEntry and tag @DoveChocolate, or upload a video on Submissions are open through December 19.

“Black Girl MATHgic was able to expand our product offering, thanks in part to Dove Chocolate InstaGrants in 2021,” says Brittany Rhodes, founder of Black Girl MATHgic, a 2021 recipient. “In addition to continuing to inspire math confidence in young girls, we developed a quarterly subscription box for boys and are growing our customer base to include schools, districts and youth-serving organizations. We appreciate DOVE’s support in helping us building students’ skills and guiding our mission forward.”

The program builds on DOVE Chocolate’s long-standing partnership with CARE, an international humanitarian agency. The partnership works to empower women in West African cocoa-growing communities by building their financial literacy, defining their voices in financial decisions and developing their small businesses.